Environmental Conservation​

Engaging youth in activism activities is no longer a priority, but rather helping them become decision-makers. Many environmental organizations undertake various programs to raise environmental awareness, but the main challenges they are facing so far are the scope of their efforts, the clarity of their message, and the sustainability of the changes they aim to bring about in communities.

Sports is the most followed sport on earth, bringing together people of various cultures, religions, languages, and ethnicities. Over 4 billion people follow football and receives coverage from nearly 97% of the global media. This makes it a prominent marketing platform and a major sporting event for raising awareness, boosting visibility, and promoting sustainable tourism.

Famous and exceptional sports players have a powerful reach to a vast audience and they earn substantial income, which they can invest in various initiatives to support sustainable development. This makes sports the firm of generating income too. A Sports superstar can reach an audience of over 400 million people, who are eager to hear their voice or wear their jersey during games. If he /she uses his voice to encourage planting a tree, it is possible for at least 100 million trees to be planted globally for one voice.

Many of the youth wish to be a part of any sports sector but they do it for leisure, health, or career So SECOTO is using this opportunity to bring them together in their community by establishing Eco Sport clubs that will act on climate agenda and raising their voice in conservation in their community as well as develop their talent.